NFL QB Bernie Kosar and the Crowley Center for Regenerative Biotherapeutics launch a Cognitive Longevity Wellness Program designed to help athletes get their brains back in the game

erincrowley60
6 days ago
4 min read

Backed by a $10M Age Zero™ Regenerelle® in-kind contribution by the Crowley Family, Team Bernie™ brings together NFL veterans and longevity innovators to explore next-generation cognitive optimization.

COLUMBUS, OH / FORT LAUDERDALE, FL / ROCHESTER, NY, October 23, 2025 – In a world focused on optimizing the body — from cold plunges to peptides — one team is taking on the next frontier: the brain.

Renewing Athletes’ Lives™ (RAL), co-founded by Michael Crowley, Erin Crowley, and Bernie Kosar, today announced the launch of Team Bernie™, a Cognitive Longevity Program exploring how targeted brain-support strategies may help athletes sharpen focus, clarity, and mental resilience long after their playing careers ends.

This high-performance cognitive longevity initiative sponsored by The Crowley Center, exclusively utilizes Regenerelle®’s Nöotrosomes™.

Nöotrosomes™ are designed for athletes who’ve taken the hardest hits — on the field, in the octagon or off the halfpipe. Rooted in emerging brain-health and wellness science, the program centers on the belief that the brain can adapt and perform at higher levels when given the right inputs and the right signals.

“I’ve taken thousands of hits on the field — but the hardest one was realizing I was losing my edge off it,” said Bernie Kosar, Co-Founder of Team Bernie™ and Co-Founder of RAL. “When I started really focusing on my brain performance, and using the Age Zero Regenerelle products, it was like flipping a switch. Suddenly, I was sharper, more locked in, more alive. That’s what this program is about — helping guys get that edge back and get their brain back in the game" After years of hits, you start to lose that split-second instinct. We’re bringing that back — faster reactions, better memory, clearer thinking — getting your brain back in game shape again.”

A Shared Mission in Longevity and Regeneration

Over the last five years, former NFL quarterback Bernie Kosar has been on a personal mission to understand and enhance longevity, cognitive wellness, and recovery. His pursuit led to the creation of Kosar Wellness™, a line of wellness products designed to support focus, resilience, and long-term vitality.

As Kosar continued exploring regenerative health and performance science, he connected with the Crowley Center, known for its cutting-edge research in regenerative biotherapeutics and cognitive longevity. Recognizing a shared vision, Bernie Kosar and the Crowley Center joined forces — uniting experience, innovation, and purpose to advance the future of human performance and renewal focusing on retired professional athletes of high impact sports.

Together, Bernie Kosar and The Crowley Family have launched a collaborative program dedicated to helping athletes renew their health, extend their performance lifespan, and improve overall quality of thinking through next-generation longevity and regenerative strategies.

The three-month program launches with 100 retired NFL players, with plans to expand into other high-impact sports including hockey, boxing, soccer, MMA and X-Games disciplines. The Crowley Center for Cognitive Longevity is contributing $10 million in Nöotrosomes™ in-kind and support for the first 100 participants.

The initiative is powered by Regenerelle®, innovators behind advanced formulations designed to support focus, adaptability, and mental renewal as part of a broader cognitive longevity lifestyle.

“We’re merging old-school grit with modern cognitive science,” said Michael Crowley, Co-Founder and CEO of RAL. “We’re not treating the brain — we’re training it. This is about staying sharp, curious, and competitive at any age.”

Following the pilot phase, RAL will share non-clinical insights with cognitive researchers, longevity experts, and athlete organizations to help advance understanding of brain longevity, resilience, and performance sustainability.

About Renewing Athletes’ Lives™ (RAL)

Renewing Athletes’ Lives™ helps athletes extend their mental game beyond the field through science-informed wellness programs, performance education, and cognitive longevity initiatives.

About Regenerelle®

Since 2020, operating in ISO Class 7 Clean Rooms Regenerelle® has built one of the world’s largest capacities for medical-grade, USA CLIA tested, Age Zero™ stem cell production from low passage (4), Wharton’s Jelly Stem Cells donated after live, healthy, full term births under IRB. Properly manufactured, medical grade stem cells are available to physicians in Florida and Utah where perinatal stem cell use is legal under state law. Age Zero stem cells by Regenerelle are available for licensed physicians in Florida for use in areas such as pain management, orthopedics, and wound care. Regenerelle provides its stem cell from Wharton’s jelly nationwide, for use by Physicians under The Right to Try Law passed during the first Trump Administration.

To bridge the cognitive longevity gap, Regenerelle’s R&D and manufacturing teams have been pioneering Nöotrosomes, an advanced cognitive nootropic formulation designed to promote clarity, focus, and mental renewal — without stimulants or synthetic enhancers.

Headquartered with manufacturing in Rochester, NY, and Sales and Marketing located in Fort Lauderdale, Regenerelle operates under The Crowley Center for Regenerative Biotherapeutics and Cognitive Longevity, combining cutting-edge regenerative science with next-generation brain wellness innovation.

About The Crowley Center for Cognitive Longevity™

The Crowley Center for Cognitive Longevity invests in forward-thinking performance science and human optimization. Its portfolio — including Regenerelle®, Age Zero™, Sanatela Medical™, and ATVentureCenter.com — is united by a single mission: to make cognitive longevity the next frontier in human performance, empowering individuals to maximize mental capacity, resilience, and long-term brain health.

About Team Bernie™

Team Bernie™ is a first-of-its-kind initiative co-led by Bernie Kosar and The Crowley Family to help athletes take charge of their cognitive edge through performance-based brain training and emerging cognitive science.

About About Kosar Wellness™

Kosar Wellness™ is a next-generation wellness brand focused on advancing the science of cognitive and cellular wellness. Through its innovative products — Focalceutical™ and PeakCharge™ — Kosar Wellness™ develops precision-formulated, plant-based blends that support mental clarity, focus, and overall well-being, redefining how the body and mind perform together in balance.

Focalceutical™ is a capsule-based formula created to support sustained focus and clarity, while PeakCharge™ is a pea protein–based powder that provides clean daily nutrition with cognitive support benefits.

Both formulations feature naturally occurring anthocyanins and chlorogenic acid — plant compounds recognized for their antioxidant properties and role in cellular support. Together, they reflect Bernie Kosar’s holistic approach to mental vitality, balanced energy, and proactive wellness.Explore the full collection of Kosar Wellness™ products at https://ShopKosar.com.